ibis celebrates its 50th anniversary

ibis celebrates its 50th anniversary

ibis London Sutton Point, United Kingdom


This year, ibis, the world’s best known economy hotel brand, celebrates its 50th  anniversary. ibis was established in 1974 on three core promises: affordability, innovation and quality.  Democratising travel and hospitality, it was the first hotel brand in Europe to make a high quality,  comfortable night’s stay accessible to all. Today ibis is the leading global economy hotel brand, with  more than 2,500 locations in 79 countries across the three brands: ibis, ibis Styles and ibis budget.  Continuing to break new ground with a pipeline of over 320 hotels, ibis brands will continue to expand  its presence to new markets in 2024 and beyond, marking its 50th anniversary by opening into its 80th country by the end of the year, with the launch of the ibis Styles Reykjavik Muli in Iceland.

In recognition of 50 years of market leadership and hospitality for all, this year ibis will launch a new  brand culture program, global employee ambassadorship and brand campaign, doubling down on the  brand’s founding principles and reminding the world that ibis is the market leader and a brand to love because of its people.

“ibis is a true power brand. Known the world-over, ibis democratised travel, making quality travel  experiences possible for everyone, irrespective of budget,” said Karelle Lamouche, Chief  Commercial Officer, Premium Midscale & Economy brands, Accor. “The 50th anniversary of ibis  is not just a celebration, it’s a testament to five decades of unwavering dedication to making travel  possible, offering caring hospitality for all and the brand’s undisputed leadership in the economy

segment. This year we proudly celebrate our anniversary and the people and communities that have  stayed with us and grown with us. For 50 years, we have welcomed and developed our people, giving  them a foundation in hospitality excellence, fuelling their skills and passion. The ibis brands are where  people start their career and where people first start to travel. People start, and stay, with ibis. This has  been true for 50 years and will remain true for the next 50 because we know ibis is a rare gem and  people are what makes the difference.”

Europe’s first economy hospitality brand opened its first hotel in Bordeaux in 1974. The brand grew  quickly, first in Europe, then worldwide, proving that hotels could serve guests with standardised quality,  great design, consistency and reliability, at an affordable price. Welcoming all travellers, ibis led the  way in making a comfortable and quality night’s stay accessible to all, reinforcing this promise with the  launch of the innovative Sweet BedTM, which we find today in ibis properties around the world. The ibis  network grew at a fast pace as a trailblazer of standardisation, revolutionising international travel by  ensuring travellers could enjoy the reassurance of familiarity in ‘foreign’ travel.

In 2012, Accor established the ibis family, consisting of three brands, ibis, All Seasons (now ibis Styles) and Etap Hotel (now ibis budget). At that time, the ibis brands represented more than 1,600 hotels  worldwide. Since then, Accor has added nearly 1,000 properties globally across the three brands,  bringing the total to more than 2500 hotels in 79 countries, thanks to the strength of the ibis brand.

Accor guest data* from five key markets – France, Australia, Germany, UK & US – demonstrates the  strength of ibis’ founding principles, revealing guests choose the ibis brands for value, getting the most  out of their stay; convenience, well-located hotels with all the essentials; and the experience, delivered  by friendly staff** ensuring a hassle-free stay.

Driven by the strength of the ibis brand, the distinct three sub-brands – ibis, ibis Styles and ibis budget – each have a different brand design, personality and promise, all unified by the ibis spirit of openness  and the promise of affordability, convenience and comfort:

ibis offers caring hospitality for all, a place where each guest enjoys a comfortable, good-quality  stay with vibrant social spaces, often using music to connect people. Fresh, new design  concepts are being rolled out around the world to great acclaim, bringing the brand’s vision of  affordable, comfortable, social design to life through three innovative standardised concepts,  Plaza, Agora and Square.

ibis Styles offers creative flexible hospitality, powered by excellent comfort and unique designs  to inspire our guests to express their own creative personality. ibis Styles, each with its own  design, has 640+ locations and 640+ designs worldwide.

ibis budget a simple offer of a smart and comfortable stay, committed to reliable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil

Right: ibis Styles Copenhagen Orestad, Denmark

Together, ibis, ibis Styles and ibis budget provide comfortable stays, quality design, friendly service and  affordable travel experiences in central and city locations worldwide, with nearly 1700 hotels in Europe,  more than 300 hotels in the Americas, more than 330 in Greater China and over 250 across the Middle  East and Asia Pacific.

“The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel  segment and embracing our future with renewed energy and enthusiasm,” adds Lamouche. “For 50  years ibis has got the essentials right and delivered them with heart. People are the differentiator for  ibis, because we know you’ll get the most out of your trip when we put the most into your stay.”

Guests, talents and locals can look forward to an exciting year with anniversary events, celebrations  and new hotel openings around the world.



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